Noa Dolberg

UX/UI Designer

Gadgets for the Caveman Three-Piece Installation

In 2011-2013, while at Parsons MFA Design & Technology program, I often played with the idea of natural phenomenology and magic powered by hidden technology. The concept was connecting the beginning and end of technology using custom-developed hardware and software.


Gadgets for the Caveman is an installation consisting of three devices that were created while envisioning an encounter of an early human with the world in its current cultural, environmental and technological state.

Each gadget rethinks an element or a concept from everyday life and illustrates it for the caveman: a switch, a night lamp, and the idea of time.

To assist the Caveman in making connections between today’s tools and his ancient ones, the gadgets are ancient-contemporary, meaning they use the advantages of today’s technology, combined with elements taken from the logic and materiality of the natural world that has dominated human existence for so long.


Technologies used or explored: openFrameworks running pitch/amplitude detection, PCB design software such as Fritzing and later Eagle. TLC5940, ULNs, Incandescent light bulbs, 12V/60V, different Arduino models running mostly Firmata or custom code, step motors.


The project has been featured at the MFA Design & Technology Thesis Show, at Parsons The New School for Design, NYC, 2013; DIY Days conference, NYC, 2013; The 14th Biennial Symposium for Arts and Technology Presence, Immersion and Location at The Ammerman Center for Arts and Technology, CT, 2014; Mana Contemporary, Chicago, 2014; Acre Projects Space, Chicago, 2014; The International Triennial of Media Art: thingWorld, The National Art Museum of China (NAMOC), Beijing, 2014; Fridman Gallery, NYC, 2014; HIT, Holon, 2017.


Fan Di’an, Zhang Ga, Graham Harman, Carolyn Christov-Bakargiev, Mark B.N. Hanson, Sean Cubitt, Timothy Morton, “thingWorld. International Triennial of New Media Art”, Oxford University Press, 2014 (Designed by Pentagram)


Marko Tandefelt
Loretta Wolozin
Joel Murphy
Jeff Crouse
Zach Lieberman
Mike Kelberman





UX Design, Interaction Design, Creative Lead



– Hardware prototyping & fabrication
– Software prototyping & development
– Experience & Interaction Design
– Installation