Visitors interact with four digital bartenders embedded in carefully crafted physical bar environments. This called for a close scriptwriting-UX-tech-art direction-videography-fabrication collaboration, as well as mixologists and actors.
One interesting finding coming out of the user research: People left this experience very thirsty. We addressed this painpoint with complimentary drink samples next to the installation.
Exhibit Design and Media: Gallagher & Associates
Fabrication: Solomon Group
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