logo

Noa Dolberg

Work + Exploration.

Organic Interfaces That Aim to Foster Hope

City of Hope is a private, not-for-profit clinical research center, hospital, and a medical school, mostly known for its achievements in treating cancer patients. I was working as a UX Designer and Art Director on this unique multi-platform integrated environment. The visitor progresses in the space as the story and experience unfold.

In collaboration with Belzberg Architects, we created a sculptural hollow, cocoon-like shape with three touchscreen segments facing outwards. We workshopped the content to discover patients, caregivers, researchers, facilities, etc. are intertwined, and no story can be discussed separately from another. A molecule-shape interface dynamically pushes content based on the visitor’s selections.

The three touchscreen segments are stitched together with connective tissue made of diffused LED mesh. The big blobs leave the screens to the mesh, adding directionality to the space.

The inside of the sculpture is a quiet sitting area with a projection of a breathing origami-inspired Wishing Tree. Inspired by an ancient Japanese tradition celebrated by writing wishes or poems on pieces of colorful papers later hanged on a tree, visitors text a wish that adds to the tree’s foliage. A micro responsive website opens the wishing to the public. Visitors set the color of the leaves, and existing wishes can be opened, viewed and shared.

Gallagher & Associates Exhibit Design and Media Belzberg Architects Developer Stimulant Photography Weldon Brewster

PROCESS SAMPLE

Visitor journey, content strategy, and interaction design, prototype

INTERACTIVE EXHIBITS

– Exploration Wall (3 segments each 2x55'' touchscreens)
– Connective Tissue (Diffused LED mesh running between the segments)
– Wishing Tree (Projection + Text integration)

CREDITS

Belzberg Architects
Exhibit Design and Media: Gallagher & Associates
Developer: Stimulant
Photography: Weldon Brewster

PROJECT DETAILS

CLIENT

City of Hope Comprehensive Cancer Center, Duarte, CA

STUDIO

Gallagher & Associates

DATES

2013–2016

ROLE

UX Design, Interaction Design, Art Director

CATEGORY

DELIVERABLES

– User Journey
– Content Analysis and Strategy
– Information Architecture
– Wireframes & Annotations
– User stories & Feature sets
– Rapid Prototyping
– Software prototyping
– User testing, Q/A
– Launch support