Cafe Culture for Sazerac House

Design Lead


Hands-on creative lead on this pièce unique for the Sazarec House cocktails and mixology brand experience.

A team of designers, content devs, creative technologists, and physical designers iterated together to explore new ways of storytelling, enabled by the use of the latest technologies.

The result, physical coasters, when placed on the table (using shape recognition), reveal digital, clickable objects that drive the story. Using IR 360 emitter, the table turned into a touch surface, enabling interaction.

Experience components

Physical table, IR emitter and camera, top projection, physical coasters, camera.

From ideation to production

Exhibit Design and Media: Gallagher & Associates
Fabrication: Solomon Group